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Net rates explained

What a net rate is, and why it decides your margin

A net rate is the wholesale price with no commission built in. You add your own markup on top — which is what makes selling travel B2B profitable rather than merely busy.

The basics

Net, gross and commissionable

Three prices get used loosely in travel, and confusing them is expensive.

The public price is what a consumer sees on an airline or hotel website. A commissionable rate is that price with an agreed percentage returned to you after the booking — the supplier decides how much you earn. A net rate is the wholesale price with no commission inside it at all: you buy at that number and you choose what to sell it for.

The practical difference is control. On a commissionable rate your margin is set by someone else and moves when they change their programme. On a net rate your margin is the gap between what you paid and what you charged, which is a decision you make per booking, per client, per season.

Net rates are normally lower than the public price, because the supplier is selling through a channel that carries its own distribution and servicing cost. That gap is the room you are working in.

Worked example

The same hotel, three ways

Four nights, one room, a mid-market European city property. Illustrative figures to show the mechanics, not a quoted rate.

£620 Public price What your client can find themselves
£56 At 10% commission Paid after the stay, set by the supplier
£95 On a £525 net rate You sell at £620 and keep the difference

In practice

What to watch when you buy net

Net pricing is better, not automatically simpler. These are the things that separate a good net rate from a headline one.

What is included

Taxes, city levies, resort fees and board basis. A cheaper net rate that excludes a €4-per-night city tax is not cheaper.

Cancellation terms

A non-refundable net rate and a flexible one are different products. Compare like with like before claiming a saving.

Currency and timing

Net rates are often contracted in the supplier's currency. Know when conversion happens and who carries the movement.

Rate parity rules

Net rates generally must not be displayed publicly at the net figure. Marking up before display is a contractual requirement, not a preference.

Markup strategy

Flat markups are simple but leave money on high-value bookings and price you out of cheap ones. Rules by value band work better.

Payment timing

Who pays the property, and when, changes your working capital. Merchant-of-record matters more than most agencies expect.

Net rate FAQs

Straight answers

Usually, but not always, and not for every date. A hotel running a public flash sale can undercut its own net rate for a weekend. This is exactly why searching several suppliers at once beats trusting one.

Connected to the suppliers your clients already trust

  • Amadeus
  • Travelport
  • Sabre
  • Expedia
  • WebBeds
  • Hotelbeds
  • TBO
  • Restel
  • Mystifly
  • Duffel

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